November 22, 2020
Written by

Luke Marshall, PhD

Who We Are

VitalFlo is on a mission to dramatically improve the experience of those living with chronic respiratory disease by revolutionizing the way preventative care is delivered.

Our remote monitoring tools are driven by the latest in data science, clinical research, and environmental science to help Care Teams seamlessly manage their patients. By elevating timely data-centered insights, VitalFlo’s solution improves patient satisfaction, improves clinical outcomes, and reduces overall health spending.

We are early in our journey and growing fast. Here is a little more on where we are going, how we’re getting there, and who we are:

Our Vision

At VitalFlo, we make managing chronic respiratory disease the least disruptive part of your day.

Our Mission

VitalFlo creates clinically validated tools, accessible to all, to proactively monitor chronic respiratory disease. We use the latest clinical research, behavioral science, and environmental science to empower patients to take charge of their health with a simple, intuitive experience. With our predictive analytics and data-driven insights, VitalFlo supports provider teams in making efficient, effective clinical decisions.

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Our Values

These values are in this order intentionally. Sometimes circumstances arise that cause values to conflict. In those cases, we expect team members to uphold these values, and in this order:

1. Be courageous.

At VitalFlo, we always strive to act with integrity, both internally and externally. We expect our employees to be honest and steadfast through challenging times. We believe team members function best when they have autonomy in their roles, and that with that autonomy comes the responsibility to do what is right even when no one is watching.

As a team, we respect one another enough to have a hard, awkward or difficult conversation when it’s necessary for improving our work, our workplace or ourselves. We aim to build a team representative of all walks of life, and as such celebrate when our team mates are courageous enough to show up with their whole selves: their true, weird and beautiful selves.

2. Focus on results.

We actively provide, and expect from each other, context on why the work we are tasked with will create meaningful results. Frequently, the most impactful outcomes are driven by team members who take initiative: when you notice something is wrong, you find a way to fix it. This individual initiative is valued, and also fits within a larger company context: though problems will sometimes arise that need addressed, we all still strive to plan ahead.

By defining our individual and collective goals within the context of larger organizational outcomes, we are able to achieve big things together. Much of the day-to-day work that drives these results takes place on our own time. We have deep trust in all of our team members to complete their work on schedule, while respecting their ability to manage their schedule and to make selfcare a priority. The road to accomplishing your goals will often be self-driven and flexible, provided your outcomes are achieved.

3. Seek out growth.

The scale of the impact we seek to make at VitalFlo is massive. If we are to successfully meet this challenge and to realize our mission, we need to scale our company and ourselves. Consistent growth and persistent improvement of our company, our team, our products, and every individual is both an aspiration and an expectation. VitalFlo is dedicated to empowering the continued growth of our team, and will invest in the resources and time that this requires.

Team members regularly dedicate work hours towards individual improvement, skills enhancement, and career development because our company cannot grow if our people do not grow. Our team members are proud of the growth that they independently nurture and actively disseminate that knowledge throughout the organization. We also recognize that you may leave VitalFlo at some point in the future (although we hope you never do!), and if that is the case our goal is that you will leave with more skills and opportunities than you had when you arrived.

4. Be helpful.

VitalFlo has the incredible opportunity to help individuals with chronic respiratory issues to move beyond disease management and into a thriving and fulfilling life. When we are reaching for our vision and fulfilling our mission, we are engaging in an act of service to our customers and community. As a result, being helpful is simply just part of who we are.

Any time you interact with someone, whether they are a fellow teammate or an external stakeholder, we expect you to ask yourself how you can step in to help improve their day or share their load. Individuals at VitalFlo succeed when their fellow team members succeed. We take notice when team members go above and beyond to improve the lives of those around them.

5. Maximize Impact.

There are always multiple ways to solve a problem. In our current world, it is so easy to have a never-ending inbox and task list, but checking to-dos off the list does not always create big results or improve outcomes — sometimes it can distract from them.

We value creating leverage. For example: is there a task, which when completed, solves the other ten or makes them irrelevant? What small experiment can you run to test an initiative that may have a substantial impact on revenues? Where can you apply a small amount of effort to see outsized results?

Looking for leverage does not mean we don’t work hard, it means we work smarter, with increased efficiency and resourceful creativity. Follow sparks of inspiration with rigor: creating leverage is about finding unseen or unnoticed opportunities and then following through with focused diligence. It is worth noting that we believe one of these powerful levers is taking care of yourself emotionally, physically, and relationally: the company does better when our team members are happy, healthy, and fulfilled.

6. Reduce complexity.

This informs the experiences we are trying to create for our customers and stakeholders: go reread our vision. We strive to make our products more intuitive, easier to use, and less complicated. This also informs how we strive to build our company structure and culture.

There are two types of rules in any company: structured, universal and obligatory and natural, company-centered, and cultural. The first type includes rules that are put in place for the health, safety, and well-being of customers, team members, and the community (for example: FDA requirements, password security, and sexual harassment policies). These rules should feel mandatory, essential and familiar, but also desirable. The second type is the natural, organic growth of company cultural expectations sometimes codified as rules (for example, All Hands Meetings or using Jira for group projects). The rules of this second type should ideally be adopted in order to reduce complexity… but sometimes they increase it. When this happens, it is your job to ask why the rule is in place and to strive to create new cultural norms that make working in the company easier and less complex for everyone.

Written by

Luke Marshall, PhD